Most sporting organizations are also businesses, therefore they need people who not only have a firm understanding of the sport but also have a sound understanding in the many aspects of business administration including marketing, management, finance and human resources. It is not unusual these days for Sports Administrators to get into other sporting areas, as the principles behind managing organizations are alike.
Sport Managers plan and develop organizational arrangements and management systems so that there is regulation over investment and sponsorships. They are also responsible for policy development, strategic management and team leadership.
A Sport Administrator is involved with the operational aspect of an organization and works in many different areas including day to day procedures and financial and shareholder relations.
Sport Event Managers are responsible for managing all areas of an event, including sponsorship, marketing, staffing, logistics, timing, and budgeting. The field of event management is very fast paced, with managers needed to perform under strict deadlines and regularly outside of normal work hours.
The role of Sport Marketing Manager involves the developing and leading the sales and marketing activities of a sports or recreational organization. Responsibilities may include defining sales and marketing policy, arranging sales and marketing operations, such as market research, advertising, distribution, promotion, pricing, selling and recruiting, training and managing marketing/sales staff.
A Sports Facility Manager can be accountable for managing all facets of a sporting facility. These managers may work at a high level, making important decisions and playing a significant role in strategic planning. They may also be responsible for management of operations, dealing with more technical issues such as field maintenance, stadium repairs, security and cleaning.
A Sports Marketing Officer uses proper marketing strategies to promote and advertise sports teams and athletes, in addition to services and products related to sports. Employment opportunities include sports management businesses, clubs, national and international leagues and governing bodies, and community organizations.
The Sports PR Manager acts to support an organization, including its athletes and the programs it participates in, such as community work. Responsibilities can include shareholder management, event coordination, creation of online and printed material, and media affairs.